I’m focused, experienced and flexible.

That means you deal directly with the person doing the work - someone who understands how language performs. I have a reputation for being fast, cost-effective and easy to work with, and I’m trusted by some of the most individual and exacting brands in luxury and high-end retail. My work for Richard James of Savile Row has twice been commended by Vogue, and it’s grounded in long-standing experience across premium commerce, media and publishing.

I produce short and long-form written content that is clear, accurate and brand-aligned, from website and ecommerce copy to email campaigns, SEO-driven content and editorial-led storytelling. I work closely with digital, SEO, CRM and production teams, adapting tone and messaging for different formats and audiences while keeping user experience front of mind. Search optimisation is built in rather than added on: best-practice SEO delivered through copy that is human and authentic.

AI is a part of my work, not a shortcut. I use advanced prompting and AI tools to support content creation where appropriate, applying careful editorial judgement to ensure accuracy, consistency and voice. Alongside my background in journalism and as a published author, I bring contextual and commercial awareness and a real understanding of the luxury retail sector, so my work is always aligned with brand intent.

For larger projects and tight deadlines, I can draw on two trusted associates of comparable experience and expertise, so the work gets done without any drop in quality.

Rohan