Because AI alone isn’t enough.

Not enough to do what we do, anyway, which is got the right message across with regard to CRM and direct mailing, ecommerce descriptions, content marketing, general website copy, social media captions, press releases, product packaging and internal communication

BM-CM produces copywriting and written content that immediately identifies your brand’s value proposition and communicates it to your core audience

We do this by utilising two skills: advanced prompting techniques using AI large language models and expert-level written content production and editing. Our work is built on a wealth of experience in high-end retail and media.

So, when AI starts making things up, can’t resist a cliché, gets a bit biased or simply says something that really doesn’t sound like it is coming from you, we are there to rectify and refine.

We concentrate on engagement and cross-channel consistency. No blather, no clichés. What your brand gets is a voice that talks in its own original, nuanced language.

 We’re small, focused, flexible. That means you deal directly with the people doing the work. And we have a reputation for being fast, cost-effective and easy to work with. We have twice been commended by Vogue for our work for Richard James of Savile Row and we are trusted by some of the most innovative and individual brands and organisations in the luxury retail sector.